While we will continue to offer our wines on an allocation basis, we created a Loyalty Program in 2018 to help us give back to our customers. Our goal is to make this 100% flexible: you get whatever wines you want, whenever you want them. Think of it as an “allocation list with perks” — in exchange for a 12-bottle commitment over the course of a calendar year, we reward you with perks to thank you for being our loyal customer.
You’re In Charge
To help make it easy, we have set up Loyalty Program offers around our Spring and Fall releases. At each release, you’ll have first dibs on the new release wines and have a plethora of options to choose from:
- Login and select any 6+ bottles from among the wines available at the time of the release.
- Apply a previous purchase in lieu of the release
- Tell us in advance what you’d like in the release and we’ll pull those wines on release for you
- Do nothing and take the curated shipment (typically one of each featured wine in the release, including our limited production wines).
- Skip the release
We want to be completely flexible. The takeaway is that if you plan to buy a case or more of wine, it’s definitely in your best interest to join the Loyalty Program and get rewarded!
Get rewarded for every bottle you buy
One feature we humbly think differentiates our program from anything else in the wine world is that we reward you for every purchase you make without making you forecast how much wine you wish to buy every year. Your Loyalty Status (and perks!) increase as you hit 24 or 36 bottles in a year. The total bottles you purchase per calendar year determine your status level. As an additional perk, earn a higher status this year and enjoy the benefits of that tier for ALL of 2020 as well, as long as you remain an active club member.