Wine Club & Loyalty

Join our Club!

While we will continue to offer our wines on an allocation basis, we have also added a wine club and loyalty program for our members who know they’re planning to buy on a consistent basis. We’re taking a truly unique approach — members select any 12 bottles they would like to receive over the course of the year, and in exchange we reward you for every bottle you purchase in a calendar year.

The standard commitment is simple:
6 bottles of wine during the Spring Release (mix and match)
6 bottles of wine during the Fall Release (mix and match)

However, you can customize this into whatever configuration best suits you.

You’re In Charge

Club shipments are fully customizable. You can tell us in advance what you’d like, or you can wait and make changes once the release is open. In either scenario, you will always have the option to modify your club shipment before it ships.

Exclusive Access to the Donelan Loyalty Program

Gain exclusive access to our Loyalty Program just by joining our wine club. There are no additional commitments from you, only additional benefits based on total bottles purchased.

Get rewarded for every bottle you buy

Whether you add to your club order or buy other bottles throughout the year, the total bottles you purchase per calendar year (including club shipments) determine your status level. As an additional perk, earn a higher status this year and enjoy the benefits of that tier for ALL of 2019 as well, as long as you remain an active club member.

Donelan Loyalty Program Perks

Membership in the Donelan Wine Club gets you exclusive access to the Loyalty Program perks below. As a reminder, the total bottles you purchase per calendar year (including club shipments) determine your status level.

Even better: enjoy the benefits of your status for all of the following calendar year, provided you remain an active Club member.

Loyalty Program Perks

2018 Planned Releases

Frequently Asked Questions

Do I have to be part of the club to get your wines? Absolutely not. Clubs aren’t for everyone for a variety of reasons. If you’d rather not sign up, you’ll still get an allocation during our releases as you have in the past.

Do I have to pick a level to sign up for? Nope! Everyone’s club commitment is the same — 6 bottle minimum in the Spring Release, 6 bottle minimum in the Fall Release. What you purchase beyond that, if anything, is fully up to you.

Do I have to be part of the Wine Club to get Loyalty Program benefits? Yes.

If the Club is only 12 bottles, how do I get access to Collector status or Obsidian status? Status is calculated based on total bottles of wine purchased in a calendar year. If you add bottles to your club order or make separate purchases throughout the year, every bottle counts toward achieving status.

I just bought my 24th bottle! When do my Collector status perks start? On your next purchase, and every purchase for the rest of this calendar year AND the following year, provided you remain an active club member.

Wait…so I get my benefits this year AND next year? Yes! We didn’t think it was fair for you to only get the perks of the membership for the remainder of the year, so, just like your airline status, for example, you carry your status level into the following year. As long as you remain an active club member, you get your status.

What if I make Collector or Obsidian status this year and don’t buy enough to qualify for the same level next year? That’s okay — it’s inevitable some times. You get your higher status perks throughout next year (e.g. – 2019) as long as you are a club member in good standing. Your status for the year after (e.g. – 2020) would be based on how much you purchased in the year leading up to it.

What is “perpetual pricing”? Perpetual pricing means you lock in current prices for the current release of each of our wines forever, provided you maintain that status level. While we have made a point to not raise our prices, inflation and rising cost of goods is inevitable and so this will likely happen at some point.

I want to be able to pick my own wines. Can I do that? Yes! Before each club shipment, you’ll have the ability to adjust the shipment however you would like from among the 5-6 wines that are available as part of that release.

I don’t want to have to remember to modify my shipment every time, but I know the wines I want. Can I just have you send me the same set of wines each year? Yes! If, for example, you just want 6 bottles of Nancie Chardonnay every Spring, and 3 bottles of Obsidian Syrah and 3 bottles of Cuvee Moriah every Fall, we can set that up for you so that you never have to lift a finger.

I live on the East Coast and can’t take full advantage of some of the perks at the winery. Why should I join? Lots of reasons! Early access, the loyalty birthday offer, complimentary shipping and perpetual pricing, to name a few. We tried to design a program that would have meaningful benefits for everyone. Plus, the Open House gives you an excuse to plan a trip to California!

I’m moving and can’t deal with more wine coming in. Can I skip a shipment? You can skip one shipment without losing your current status level.