All posts in the ‘Social Media’ Category

Wine Social Media: fixing the information asymmetry?

It is hard to believe April is nearly over.  Where has the year gone?  Grapevine shoots are emerging in earnest and soon we will be in high gear assessing our Syrah, Pinot Noir, Grenache, Roussanne, and Chardonnay.  Another item we are assessing is the success of our blogging and social media interactions. This assessment is […]

Posted In: General Musings Social Media | Tags: , , , , , , , ,

Social Media and Wine: Help People Make Decisions!

The last three weeks of my (Tyler) participation in the social media dialogue within the wine industry has turned amusing.  I greatly appreciate all the reweets, mentions, and links and am pleased to think that we might be contributing interesting content to the discussion.  What amuses me and what should be instructive to other wineries […]

Posted In: Customer Service General Musings Social Media | Tags: , , , ,

Engaging consumers of the wine world: social media only part of the answer.

In a recent post I summarized some dialogue about the wine industry’s slow adoption of social media.  Many speak of the need for engagement, and I wondered if the problem lays less in social media per se, and more in a general lack of appreciation for customer engagement. We need to serve, not just produce. […]

Posted In: Customer Service General Musings Social Media | Tags: , , , , ,

Social Media in the Wine World: poor customer engagement?

I (Tyler) wonder whether the growing concern with the wine industry’s slow adoption of social media is a social media problem per se, or a historic problem of poor customer engagement.  Kid Napa does a good job summarizing a recent discussion on the issue, though it also has been tackled directly by others such as […]

Posted In: Customer Service General Musings Social Media | Tags: , , , , , , , , ,